On October 18, Google announced that
it would begin pushing users with a Google account to Google’s
encrypted search homepage. The move to make searches more private
has caused an uproar among search marketers and SEO experts, who
will now get limited information about how site visitors found
them.
NEW YORK — Google Inc. has bought about 1,000 pending and issued patents from IBM Corp. in its quest to shore up its defenses against suits by other technology companies, according to documents filed with the U.S. Patent and Trademark Office.
Google and IBM spokesmen wouldn’t comment Friday on the purchase.
Search engine optimization? CEOs and board members, as well as managers of international companies wrote me asking why they should be concerned about SEO (search engine optimization) when they already have an attractive website. Foreign companies wanting to get traction in the U.S. on search engines are especially interested.
If you’ve been to the Software Industry Conference (SIC) then you’ve doubtless seen Dave Collins. Dave’s conference session where he asks willing volunteers to put their business cards into a hat, and then dissects what’s right and wrong about their websites in front of the audience is now legendary; it should be, Dave knows his stuff! We caught up with him and asked some questions…
If you’ve been to the Software Industry Conference (SIC) then you’ve doubtless seen Dave Collins. Dave’s conference session where he asks willing volunteers to put their business cards into a hat, and then dissects what’s right and wrong about their websites in front of the audience is now legendary; it should be, Dave knows his stuff! We caught up with him and asked some questions…
Before the social media’s popularity boom, a company which would like to carry out a SEO campaign could be narrowed to the main search engines such as Google, Yahoo and Bing, which represents the most important tools to look for information, products and services. Nowadays it isn’t enough anymore to keep up with competition on the search engines because social media is becoming too important to be ignored, and companies with a Facebook or a Twitter’s account will achieve better results in terms of traffic and in terms of rankings on search engine results pages (SERPs) than others.
Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future.
To a certain extent, they are.
Social media, and social networking in particular, create a back-and-forth conversation with your target audience, so you can virally market your website through the “buzz” that can be created. When something interesting, cool, or unique is being talked about in “all the right places,” it can certainly provide a boost in website traffic.
