What is a Resource Box? How is it Used in Article Writing?

What is a resource box? Only the most important part of any article you may be writing! That is if you wish to make any money of course. If you are just happy to see your name in print then you can ignore this aspect.

Seriously though I’m sure that you are writing articles in the hope that you will get targeted traffic to your website in order to eventually sell some products.

So why is the resource box so important? Basically this is where you promote yourself, your product and your website/ blog . The aim of a good resource box is to do all three where possible.

It is better if you do not promote your site in the main body of the article. This is frowned upon as the purpose of an article is to provide good information NOT to try selling your product(s).

This is where the resource box comes in. However bear in mind that there are likely to be restrictions place upon the length of the box by the article directory you use. Normally we are talking from 3 to 6 lines to get your message across.

What are the important points to bear in mind when designing your resource box?

A Home Page Link You should always ensure that your resource box links to your Home Page. Why is this important? Because building backlinks is one of the main benefits of article marketing.

A backlink is basically where another site “links back” to your site thus driving traffic there as well as potentially establishing it as an area of authority on the particular subject.

So every time your article is published whether it is in a newsletter or another person’s site a backlink is established to YOUR site. This has the potential to build up traffic very quickly so IF you have an excellent site business should follow. Another important thing to remember is that backlinks will also raise your site higher in organic (free) search engine rankings.

Other Links I mentioned above about a home page link. Some article directories do not allow you to use links in your article but if they do then the number is severely limited. However most allow from one to three links in your resource box so make good use of all those that are available where you can.

Search Engine Optimisation Bit of a mouthful that!! Normally abbreviated to SEO. Remember that search engine spiders (see separate report) crawl the web to index information found on the pages of blogs or websites.

As the whole idea of your article writing is to generate traffic and make sales the links in your resource box and article (if allowed….see above) help do precisely that. The words that make up the link tell the search engine what the article is about and therefore help get the article indexed. So ensure that the words in the link are pertinent to your article!

I hope this little report helps you understand the basic requirements of Resource Boxes but if you would like more in depth details then I suggest you search the web although this should not be necessary for getting your website profitable

Go for it! John Beaumont. Internet Marketer

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Post from: SiteProNews: Webmaster News & Resources

What is a Resource Box? How is it Used in Article Writing?

Google Analytics: Advice

As a freelance SEO consultant I always set my clients up with a Google Analytics account. This enables them to keep track of what progress is being made and adds transparency to the relationship. However, there are usually a fair amount of questions directed my way as how to understand the data, and what exactly they should be looking for or expecting to see. The main aim of using Google Analytics is to keep an eye on traffic. Not only does this mean seeing how many visitors your site is getting, but also seeing where they are coming from both in the geographical sense, and via other sites on the internet. This article goes through a few basic things can help someone who is unfamiliar to Google Analytics.

The Dashboard

This is the first page that you will see when you enter the report. It is there to give you an overview on what is going on, and typically includes; Visitor Numbers, Site Usage Data, Unique Visitor Numbers, Map Overlay and Page View details. Any of these modules can be removed and if you’d prefer to include something else in the dashboard e.g Keyword data then you can. To add another module to the dashboard, simply view the report in question and click ‘add to dashboard’.

Visitors Vs Unique

Visitors At the top of the dashboard you should see a large line graph spanning the page. This graph shows you the amount of visitors or ‘hits’ your website has received. The standard display shows data from the previous month, with points for each day. This can be programmed to display whatever time period you prefer. You can also view time periods from the past to help compare past traffic levels against the present figures. This data shows the total number of visits and will include yours. The number you should really focus on however, is the amount of unique visitors. To get a more accurate view, you can block certain IP addresses from the report.

Traffic Sources

For anyone involved in SEO this is the really interesting bit. It is crucial for any online marketing that you can keep an eye on where the traffic is coming from, and also see what keywords are sending traffic from the search engines. If you are fortunate to spot a dramatic spike in traffic numbers this report will identify where they have come from. With regards to keywords, you can go into quite a lot of detail and find out not only which phrases send you the most traffic, but which ones are actually converting into customers. This is vital if you are engaging in pay per click advertising when each click is costing you money.

Site Usage

This is the bit that confuses most people. Once you understand what’s being reported you will find this information extremely useful as it lays out a very detailed report on what people are looking at, and for how long. The three most important things you should be checking are; Bounce Rate, Average Page Views and Average Time On Site. If your site is doing well, you should expect to see a low bounce rate, a relatively high average page view and again a relatively high average time on site (over 2-3 mins is good!). For poor performing websites the bounce rate is often very high, i.e people are clicking on the website and ‘bouncing’ straight off.

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Kirsten Hendrich – For some more free advice and information on SEO , follow the highlighted link.

Post from: SiteProNews: Webmaster News & Resources

Google Analytics: Advice

Answering the Call of Small Businesses

Owners of small and medium sized businesses have long been encumbered by the shared website hosting products offered by many mainstream hosting providers.

Such providers often host thousands, hundreds of thousands and for some of the larger ones, millions of privately owned sites, many of which are often be run by children.

Today, for most small and medium sized businesses a website is a must and for many of them setting up and running their own server is not an option. It is either too costly or time consuming, or they may lack the required skill and experience to run a web server with all of the server hardening, security policies and disaster recovery processes in check. … Continue Reading

Internet Explorer Not To Be Included With Windows 7 in Europe

European buyers of Windows 7 will have to download and install a web browser for themselves.

Bowing to European competition rules, Microsoft Windows 7 will ship without Internet Explorer.
The company said it would make it easy for PC makers and users to get at and install the web browsing program.

In response the European Commission expressed scepticism over the move and whether it would allay accusations of Microsoft abusing its market position.

… Continue Reading

Picking A Host For A Business Website

It’s very easy for people to start a small online business as a variety of different plans are available from hosting companies at affordable prices of which often don’t require any prior knowledge of websites, servers or hosting.

Choosing your service provider is like choosing a business partner. Just because a company offers a budget web hosting service, doesn’t mean they are the best option for you as you may only get what you pay for, additionally some of the larger companies can be seriously overpriced with lots of hidden charges.

… Continue Reading