Tag: "Jerry Bader’s Blog"

Statistical Evidence Supports Online Video As The Web’s Preferred Marketing Communication Tool

Those of us in the video production and marketing communication business have known for some time that the Web is positioned as the perfect platform for video marketing communication. Many companies, especially e-retailers have been slow to act instead focusing their budgets on e-commerce, social networking, and search engine optimizing. But times have changed and the Web audience has adopted video as their preferred method of receiving Web-based information. Those that find the decision to invest in Web video difficult and need a statistical push, read Paul Verna’s article “Companies Throw Their Weight Behind Online Video” published in ‘eMarketer, Digital Intellience’ at http://www.emarketer.com/Article.aspx?R=1007821. Verna supplies enough statistical evidence and market intelligence to get the most reluctant marketing executive scurrying to develop a Web video marketing strategy and implementation program.

Aug 17, 2010 | 0 comments | View Post

While You Were Social Networking…

While you were social networking, Facebooking, and Twittering the most influential market demographic has moved on to the new Web. Call it Web 4.0 or whatever you like; the new Web is video-based. And we’re not talking about the homemade efforts you cranked out on your camcorder and laptop; we’re talking professional video. Yes, Martha, the bar has been raised, and if you want to compete you better get your act together. I’ve been preaching this sermon for years but it finally looks like the rest of the Web marketplace has finally caught up. If you don’t believe me, read Erick Hachenburg’s post ” Today’s Entertainment Drivers Are Watching Online Video” in MediaPost’s Blog ‘Online Video Insider” (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133670&lfe=1).

Hachenburg writes:
” We are in the midst of a fundamental shift in which everything we know about content sites is changing. Just as television rose to rapid dominance in the traditional media world, online video is now rising to dominance in the digital media world. Increasingly, the Web is about video — not text, not pictures.

Aug 11, 2010 | 0 comments | View Post

Your Website’s Future is On Television

While you were busy Twittering the Internet has evolved into a whole new marketing presentation environment with increased opportunities for those who understand the medium and how to use it to deliver entertaining content, particularly when that content is aimed at selling products, services, or even ideas. The Web, more specifically Web Video content, has invaded television, and the invasion has just begun.

Aug 03, 2010 | 0 comments | View Post

Television Advertising For Every Business?

Google’s TV Ad deal with Dish Network may have opened the door to advertisers that may have thought television was beyond their budgets. Late night TV placement has generally been fairly reasonable for accessing local markets but now Google brings major hits like “Mad Men,” “Real Housewives,” and “Rubicon” into play. Read David Goetzi’s post in MediaDailyNews, ‘Google TV Ads Pay Off For Summer Hits’ at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132747&nid=117019.

Jul 28, 2010 | 0 comments | View Post

What’s Wrong With Web Advertising

Two interesting articles crossed my desk this morning, articles that everyone interested in getting the most out of their marketing should read. The first was published in Media Post’s Media Creativity written by Ari Rosenberg, called “The Problem With Online Ad Creative No One Wants To Hear.” Rosenberg states “The Web is overwhelmingly experienced in silence…” a problem we’ve been talking about for years. I would add that the problem is not just a silent Web, it’s a Web where audio is miss used and abused by advertisers who don’t understand how to use sound design and music to motivate audience action. You can read the article at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132001&lfe=1.

Jul 26, 2010 | 0 comments | View Post

Branded Video Entertainment – The Gum Wars Heat Up

It looks like branded video entertainment is the marketing battlefield for companies looking to engage their audiences. The recent success of Orbit Gum’s branded video entertainment campaign promoting their brand of chewing gum seems to have sparked some interest from other brands. It didn’t take long for the people at Dentyne to come up with a clever branded video of their own. This one combines a couple of geeks with a rap musical score in a very effective branded video campaign.

Jul 23, 2010 | 0 comments | View Post

Sound Marketing Is Catching On

In a new article “A Sound Approach to Marketing” by MP Mueller, published in “The New York Times” online version, Mueller states: “Sound can build such a strong emotional connection. And most of our purchasing decisions are made based on emotions. Leading brands know that and spend time and money getting just the right soundtrack for their large budget commercials. ”

Jul 23, 2010 | 0 comments | View Post

How To Get A Web Video Campaign and Have Someone Else Pay For It

Need a Web Video campaign but can’t afford to pay for it? We get approached all the time by small businesses that would love to have a Web Video campaign but their budget is just not enough. Well if that’s a problem, Lady Gaga has the answer.

Jul 06, 2010 | 0 comments | View Post
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