Karen Millen to increase online sales with new search engine
Nicola Brittain, Computing, Tuesday 10 August 2010 at 14:49:00
SLI Systems search engine learns from visitor site behaviour
Karen Millen expects to see a 50 per cent increase in online sales following the implementation of a new search function by the fashion chain in May.
The figure comes from conversion rates experienced in the US following the introduction of the technology to the US site last year.
The search technology, provided by SLI Systems, learns from visitor site behaviour and is currently set to prioritise searches in order of search numbers.








