Category: Internet Marketing

ICANN pushes ahead with January 12 launch for new top-level domains



Despite protests and threats of legal action, the Internet Corporation for Assigned Names and Numbers is pushing ahead with its plans to expand the availability of top-level domains. The plan, approved in June of 2011, will potentially lead to a flood of new name space for websites beyond the established national TLDs (like .us and .uk) and generic TLDs such as .com, .net. and .gov.

Terrified of cybersquatting, businesses battle plan for more top-level domains



Now ICANN has done it—they’ve gone and made the advertising industry angry, along with an army of other trademark and intellectual property stakeholders. The Association of National Advertisers (ANA) is leading a petition drive asking the US Commerce Department to stop ICANN’s planned roll-out of potentially hundreds of new “generic” top-level domains (gTLDs; existing gTLDs include .com and .net), including the controversial .xxx domain for pornographic content.

Amazon cracking down on spammy "private label" e-books



Amazon has begun to crack down on authors who upload copy-cat “private label rights” e-books via the Kindle Direct Publishing service. According to an e-mail sent to authors who had titles removed, Amazon will filter and delete “undifferentiated or barely differentiated” e-books submitted for publishing on the Kindle store, as they “diminish the experience for customers.”

The Definitive Marketing Jargon List

This is a submission from Hunter Richards, who blogs about online accounting software and other systems for Software Advice.

The Software Promotions Interview

If you’ve been to the Software Industry Conference (SIC) then you’ve doubtless seen Dave Collins. Dave’s conference session where he asks willing volunteers to put their business cards into a hat, and then dissects what’s right and wrong about their websites in front of the audience is now legendary; it should be, Dave knows his stuff! We caught up with him and asked some questions…

How to Navigate Online Marketing’s Slippery Path

marketing3It’s not an easy task to be successful at online marketing. One slip and you can practically watch your leads and sales roll down a hill and end up with some other company.

Here are 10 key tips and suggestions to keep in mind as you make your way along online marketing routes.

Tips to Get More Video Viewers

videoVideos have become a very dominant tool in communicating with readers and the public. It is also not costly to produce. But the problem occurs once you upload it on your website. You do not just display the video in your homepage; you should also consider the other elements involved. It is not about SEO and how to get people to your website. This article will give you tips on how to make people click on the “play” link once they arrive on your website.

The following tips are the best practices gathered through the years. These calls to view techniques will hopefully benefit your site conversion:

Blogging – How Often do I Post?

BlogMany bloggers, especially new bloggers wonder how often they should post on their blog. Do they post at a furious pace until their fingers bleed? Do they post only when the spirit moves them? The answer is somewhere in between.

Bloggers need to have a general idea of how often they plan to post. Consistency is more important than volume when it comes to posting. If you start off with great passion and post 5 or 10 postings every day for a month then suddenly lose steam your followers will recognize this and wonder if you are losing interest in your own blog. If you lose interest so will they.

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