Answering the Call of Small Businesses
Owners of small and medium sized businesses have long been encumbered by the shared website hosting products offered by many mainstream hosting providers.
Such providers often host thousands, hundreds of thousands and for some of the larger ones, millions of privately owned sites, many of which are often be run by children.
Today, for most small and medium sized businesses a website is a must and for many of them setting up and running their own server is not an option. It is either too costly or time consuming, or they may lack the required skill and experience to run a web server with all of the server hardening, security policies and disaster recovery processes in check.
Every SEO uses different tools and resources. Some tools are paid, some are free and some are internally developed tools that we use for ourselves and our clients – but we all use them. Very often I get asked what tools people should use if they’re looking to optimize their own sites and what resources they should use to keep up with the latest going’s on. While telling people how to optimize their own sites and what the tools we use isn’t generally the best of business practices – I just can’t help myself. If your budget doesn’t allow for the hiring of a professional SEO company – trying it yourself may be the only option. I also try to remember that once-upon-a-time I was optimizing my own sites and was new to SEO and without the open advice of others already involved in the community – I wouldn’t be running a successful SEO company today. To this end, it only seems right to provide a list of some of the main tools we use on virtually every site.
